Inbound marketing is a digital marketing technique in which a company gets the attention of its target customers naturally at various stages of their purchasing journey (awareness, contemplation, and decision) rather than having to go out and compete for their attention through outbound marketing.
Even after you've made the sale, you must continue to engage and delight your client base in order to establish relationships and Inbound Marketing Agency convert satisfied consumers into promoters of your brand.
Since Halligan and Dharmesh initially established the notion in 2007, inbound marketing has come a long way. While the concept and phases of the inbound marketing funnel are still utilised to understand how our prospects progress through the buyer's journey, the original funnel has been rebuilt to better reflect the whole customer experience, which HubSpot describes as cyclical: it never ends.
Aligning sales and marketing for greater inbound marketing results is one of the things we teach our clients. We do this through revenue teams, which are groups of employees from your sales and marketing departments who gather on a regular basis to create content with a single goal in mind: to generate revenue.
Examples of inbound marketing include:
Blog posts Videos
Website creation
Email marketing campaigns
Tools for self-service
Tools for conversational marketing
Your blog is an important component of a successful inbound marketing effort. Your blog will be the primary means by which you will communicate with prospective consumers and bring them to your website, where you will gather their information in order to nurture them into a lead.
One inbound marketing data sticks out above the others and illustrates why this is the case: while outbound marketing methods create response rates of 2% at best, nearly 70% of organisations claim that inbound marketing "provides the highest quality leads" for their sales staff.
Without a doubt, the most scientific component of an inbound marketing strategy is search engine optimization. It is also the most thorough and fluid, which is why many businesses engage an SEO specialist with the time and energy to keep a website completely optimised.
But one guiding idea hasn't changed: every page of a website should be built around one keyword, and the content on that page should feature that keyword beautifully.
Optimize with intent: This is where the recursive nature of inbound marketing should start igniting that feverish enthusiasm, because blogging (and the links it contains) is the best way to strengthen SEO and your inbound marketing strategy.
Inbound marketing works in stages, with content targeted to your lead's stage of the buyer journey. The conversion funnel is divided into three stages: TOFU (top of the funnel), MOFU (middle of the funnel), and BOFU (bottom of the funnel) (bottom of the funnel).
Depending on where your lead is in the funnel, the material you develop will range from generic to in-depth and particular. Long-form content, such as an ebook or whitepaper, is more suited to someone in the MOFU or BOFU stage. For someone in the TOFU stage, a quick, instructive blog article or video is preferable.
Your buyer persona, a semi-fictional picture of your ideal consumer, will serve as the foundation of your inbound marketing content strategy. Creating a buyer persona will help you focus your inbound content marketing because it will help you understand what your clients require. You can then produce material that is relevant to their problems.
Many inbound marketing techniques rely heavily on blogs. Because they answer questions, high-quality blog entries are the ideal approach to attract potential clients (especially during the TOFU phase). Implementing SEO best practises can also aid in the discovery of your content online.
It is practically difficult to search for marketing knowledge on the internet without coming across one of their informative blog entries. To help consumers understand more about different marketing methods, they feature a selection of blog content, infographics, videos, ebooks, whitepapers, and case studies. As a result, this instructive information gradually creates trust.
You most likely searched for "what is inbound marketing" or "inbound marketing definition" and came across this blog post, which (hopefully) addressed your queries!
